P.E Nation is the freshest athleisure label that you need to know about. Co-founder Pip Edwards is an Australian fashion veteran, having designed for Ksubi and Sass & Bide and the design director for the Australian store General Pants, and has joined forces with former-Sass and Bide designer Claire Tregoning to launch the new brand.
Taking inspiration from their own active, beach lifestyles and a mutual obsession with tomboy fashion, the brand is targeted to multi-tasking women – with technical qualities and a retro streetwear feel.
With a collection of energy – enhancing co-ordinates, P.E Nation reflects a sense of confident authenticity, focusing on functionality, fabric and fit, for an urban lifestyle lived at fast pace.
P.E Nation is designed for that multi-faceted woman that leads a busy life, very much like their founders.
General Pants Co. will join David Jones and e-tailers StyleRunner, MyTheresa and Urban Outfitters as a stockist of the activewear label, P.E Nation, when it goes on sale in March 2016.